Area of intervention

This is an experimental research which, through the analysis of the behavior of a statistically significant sample of people (including a panel of Almo Nature consumers) identifies the "environmental attitudes", i.e. the motivations - the "determinants" - which underlie our individual choices, for example, regarding food, transport and leisure and, as a consequence, guide our daily behaviour.
Once identified, purchasing choices are classified according to the relevance of their impacts and finally the most suitable methods are sought to produce changes in people's mindset - towards an ecology of the mind - so as to safeguard biodiversity and fight against change climate represent the driving force of individual choices