Area of intervention
This is an experimental research project that, through the analysis of the behaviors of a statistically significant sample of people (also involving the REcommunity), identifies 'environmental attitudes', the motivations or 'determinants', underlying our individual choices, for example in food, transport and leisure, which in turn shape our daily behaviours.
Once identified, purchasing choices are classified according to the relevance of their impacts and finally the most suitable methods are sought to produce changes in people's mindset - towards an ecology of the mind - so as to safeguard biodiversity and fight against change climate represent the driving force of individual choices.
To explore the state of the art of the project at the end of 2025, see the
presentation here.
